PSY Marketing / Service 02
Performance Marketing & Media Buying
I launch and scale paid acquisition across Meta, Google, TikTok and LinkedIn. Optimization is based on lead quality, qualified pipeline and sales, not the cheapest click.
Point of view
The ad account shows only part of the truth. Budget decisions should be grounded in CRM data and actual sales outcomes.
Business control
Typical timeline4–8 weeks for the initial learning phase; monthly management thereafter
Metrics used to evaluate the change.
Scope of work
From diagnosis to an implemented process.
- 01
Audit of ad accounts, tracking, offers and creative strategy
- 02
Meta Ads, Google Ads, TikTok Ads and LinkedIn Ads
- 03
Audience segmentation, retargeting and re-engagement
- 04
A/B testing of offers, audiences, formats and creative
- 05
UTMs, events and connection of ad data to CRM
- 06
Budget optimization and scaling based on lead quality, CPA and sales outcomes
How the work runs
Four stages with no gap between advice and execution.
- 01Diagnose
Clarify goals, data, process and loss points.
- 02Design
Define the target logic, KPIs and roadmap.
- 03Implement
Build the system together with the team.
- 04Transfer
Document, train and establish control.
What the team receives
- Account and tracking audit
- Channel and hypothesis map
- Campaign and testing structure
- CRM-connected performance reporting
What is needed to start
- Access to ad accounts and analytics
- CRM feedback on lead quality
- Approved media budget and creative capacity
Budgeted separately
- Media spend
- Photo, video and design production
- Landing page development unless scoped separately
Outcomes
What changes for the business.
For businesses investing $5,000+ per month in paid media and expecting accountability beyond CPL.
Before we start
A practical view of the engagement.
01How is the fee determined?+
After a short diagnostic. The fee depends on the number of systems and teams, data quality, implementation scope and required pace.
02Is this advisory only?+
No. The engagement can include diagnosis, design, configuration, implementation control, documentation and handover to the internal team.
03Where do we start?+
With a 30-minute working conversation to clarify the business goal, the main gap and the data that should be reviewed before a proposal.
Other services
Working session · 30 minutes
Start with your actual process, not a generic package.
Describe the challenge in Telegram. In the first conversation we will identify the main gap, the right engagement format and the next step.