PSY Marketing / Service 01
Marketing Strategy & Fractional CMO
I define where the business should compete, who it should target, what it should offer and which channels should carry the strategy. Then I translate that strategy into priorities, budget, KPIs and managed implementation.
Point of view
Not another marketing plan, but a decision system that tells the team what to do, why it matters and how success will be measured.
Business control
Typical timeline3–6 weeks for strategy; 3+ months for fractional leadership
Metrics used to evaluate the change.
Scope of work
From diagnosis to an implemented process.
- 01
Audit of marketing, funnel, channels and acquisition economics
- 02
Market, competitor, segment and buyer persona research
- 03
Positioning, value proposition and offer architecture
- 04
Customer Journey Map and the role of each channel
- 05
Marketing plan, budget, KPIs, priorities and roadmap
- 06
Fractional leadership of the team, partners and implementation
How the work runs
Four stages with no gap between advice and execution.
- 01Diagnose
Clarify goals, data, process and loss points.
- 02Design
Define the target logic, KPIs and roadmap.
- 03Implement
Build the system together with the team.
- 04Transfer
Document, train and establish control.
What the team receives
- Acquisition system diagnostic
- Positioning and offer architecture
- KPI and ownership tree
- 90-day implementation roadmap
What is needed to start
- Interviews with leadership and key owners
- Access to marketing, CRM and financial data
- One decision owner on the client side
Budgeted separately
- Media spend
- Creative and content production
- Third-party software and contractor fees
Outcomes
What changes for the business.
For businesses where marketing already exists, but decisions are fragmented across leadership, internal teams and contractors.
Before we start
A practical view of the engagement.
01How is the fee determined?+
After a short diagnostic. The fee depends on the number of systems and teams, data quality, implementation scope and required pace.
02Is this advisory only?+
No. The engagement can include diagnosis, design, configuration, implementation control, documentation and handover to the internal team.
03Where do we start?+
With a 30-minute working conversation to clarify the business goal, the main gap and the data that should be reviewed before a proposal.
Other services
Working session · 30 minutes
Start with your actual process, not a generic package.
Describe the challenge in Telegram. In the first conversation we will identify the main gap, the right engagement format and the next step.