PSY Marketing / Service 03
Marketing Funnel Development
I design the complete customer path from the first offer to inquiry, CRM, nurturing, sales, follow-up and repeat purchase. The funnel covers more than ads or a landing page; it defines the full logic of movement toward revenue.
Point of view
A strong funnel does not merely generate leads. It delivers the right context at every stage and prevents prospects from disappearing between marketing and sales.
Business control
Typical timeline4–8 weeks depending on the number of segments, channels and CRM scenarios
Metrics used to evaluate the change.
Scope of work
From diagnosis to an implemented process.
- 01
Audit of the current funnel and a map of customer drop-off points
- 02
Audience segmentation, jobs-to-be-done, offers and lead magnets
- 03
Architecture of pages, forms, quizzes, chatbots and traffic paths
- 04
CJM, CRM stages, lead routing, SLAs and next-action rules
- 05
Nurturing through email, SMS, messengers and retargeting
- 06
Follow-up, win-back, retention and repeat sales
- 07
UTMs, events, attribution, key conversions and reporting
- 08
Experiment plan to improve conversion at every stage
How the work runs
Four stages with no gap between advice and execution.
- 01Diagnose
Clarify goals, data, process and loss points.
- 02Design
Define the target logic, KPIs and roadmap.
- 03Implement
Build the system together with the team.
- 04Transfer
Document, train and establish control.
What the team receives
- Funnel and leakage map
- Segment, offer and messaging matrix
- CRM handoff rules
- Prioritized experiment backlog
What is needed to start
- Traffic, lead and sales data
- Access to the website, analytics and CRM
- Marketing and sales participation in handoff design
Budgeted separately
- Media spend
- Full website redesign or development
- Content production beyond the agreed scope
Outcomes
What changes for the business.
For launching a new offer or rebuilding a funnel where traffic exists but leads do not consistently reach sales and repeat action.
Before we start
A practical view of the engagement.
01How is the fee determined?+
After a short diagnostic. The fee depends on the number of systems and teams, data quality, implementation scope and required pace.
02Is this advisory only?+
No. The engagement can include diagnosis, design, configuration, implementation control, documentation and handover to the internal team.
03Where do we start?+
With a 30-minute working conversation to clarify the business goal, the main gap and the data that should be reviewed before a proposal.
Other services
Working session · 30 minutes
Start with your actual process, not a generic package.
Describe the challenge in Telegram. In the first conversation we will identify the main gap, the right engagement format and the next step.